One of the most well-known and popular advertising networks on the internet, Google’s AdSense offers its users a way to monetize their sites through both ad links and the Google search feature. Its main draw is that the advertisements it offers are targeted to fit the content of the page on which they appear and the search terms that are entered into the search field.
This means that the advertisements it displays are more relevant to the content of the site on which they are posted, and therefore more likely to be clicked by visitors to that site. This is a major innovation in advertising and still fairly uncommon among ad networks, and has proven much more effective at earning money for site owners than untargeted advertisements.
In addition, AdSense provides a variety of ways to customize both the ads’ appearance and the way in which their value is reported, making it a very comprehensive and straightforward provider of relevant advertisements.
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