Reporting
The final function of the control panel is to report the users’ earnings through their ads. AdSense offers several ways to customize these reports. Updated hourly, reports on earnings can be sorted by page, date, ad type, and a number of other factors. 
Users can create both URL and customized channels in the advanced reporting tab of the control panel. With URL channels, site owners can create clusters of URLs to see which pages or clusters of pages are earning them the most money through advertisements.
Customizable channels allow users to create their own groups of links, allowing them to test, for example, whether their red banner ads or their blue side links generate more clicks so that they can alter the layout of their site accordingly.
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