Summary 
AdSense is a very user friendly ad network that is simple to set up and run for even new site owners. Its targeted advertising makes it more likely that the posted advertisements will appeal to site viewers, and the Google search feature allows site owners to keep viewers on their site longer and also lets them receive revenue for clicked searches.
Reports are customizable so that Adsense users can view and maximize their profits, and receiving payments from AdSense is simple for most people with a major bank account.
Overall, AdSense seems to be a very simple and flexible advertising network.
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